AI search visibility tools, free.
Seven checks you can run right now on any website, with no signup and no email, that tell you whether AI assistants can read your business and what they would understand if they did.
Who these are for.
Anybody who has been told their business should be appearing in AI answers and wants to know, today, whether the basic plumbing is in the way. You do not need to understand any of it to run them. Each check reads a public part of your website, the same part an assistant reads, and tells you in plain words what it found.
They are also for anybody about to pay somebody for this work. Running them first means you know what is already wrong before a stranger tells you.
Run them in this order.
They answer different questions and they build on each other. There is no point validating what your pages say about themselves if an assistant is not allowed to open them in the first place.
1. AI crawler block checker
Whether your robots.txt lets the assistants read you at all. A single blocking line is the fastest way to be invisible and the easiest to miss.
2. robots.txt checker
Reads the file itself and lists every agent it blocks, so an inherited bad-bot list cannot quietly include the crawlers that decide answers.
3. llms.txt generator
Builds the plain file that tells an assistant what your business is and which pages matter.
4. Structured data validator
Checks the machine-readable description of your business for the errors that stop it being quoted.
5. Title tag checker
Compares what a page calls itself against what it actually says, because a page describing itself two ways is a page an assistant will not trust.
6. Canonical tag checker
Finds pages claiming to be a copy of something else, which is how a good page gets ignored.
7. Sitemap validator
Confirms the list of your own pages is complete and readable.
What each one is actually looking at.
Permission
The first two read one small file that sits at the root of almost every website and lists which automated readers are welcome. Most owners have never opened it, and most did not write it. It usually arrives with a theme, a plugin or a host, and it frequently carries an inherited list of blocked robots assembled years before any of these assistants existed. One line in it is enough to make a business invisible to a crawler that decides answers.
Description
The middle three read the machine-readable description of your business and your pages: the structured summary that says what you are, where you are and what you sell, plus the file that tells an assistant which pages matter. An assistant quoting you is working from this, not from your design.
Consistency
The last two check your pages agree with themselves. A page that calls itself one thing in its title and says something else in its heading is a page an assistant has less reason to trust, and a page claiming to be a copy of another page is one it will skip.
Five moments when these are worth running.
After a redesign or a move to a new platform
The file that grants permission is regularly replaced wholesale, and nobody looks at it afterwards because nothing visible changes.
After installing anything that promises security or speed
Bot-blocking is a selling point for those tools, and the default lists are written to stop scrapers rather than to let assistants in.
When somebody tells you that you have no AI visibility
Find out whether the cause is something on your own site before paying anyone to fix something else. Sometimes it is one line. Sometimes it is nothing on your site at all, and that is worth knowing too.
Before publishing anything aimed at AI answers
Writing for assistants that cannot open the page is the most expensive mistake available here, because it looks like effort.
On a competitor who keeps getting named
Everything these read is public. Running them on somebody who is already named shows you what a setup looks like when it is not the problem.
The honest limits.
These read your website. That is the whole of what they do, and it is worth being clear about what sits outside it.
They do not ask an assistant anything
Not one of them puts a question to ChatGPT or Gemini on your behalf. Whether an assistant names you is a separate question with a separate answer, and a site can pass every check here and be named in nothing.
They cannot see your firewall
A content network or security layer can refuse a crawler before it ever reaches your site, and that refusal is invisible to a reader of your files. A clean result here does not rule it out.
They do not judge your writing
Being quotable is about whether a page answers a question plainly enough to lift one sentence from. No automated check settles that.
They are a floor, not a finish
Passing means nothing on your own site is stopping an assistant. Being named usually depends on whether anything an assistant already trusts mentions your business, which happens off your website entirely.
What a tool cannot tell you.
Every check above reads your own website. Not one of them asks an assistant what it actually says about your business, because that is a different question with a different answer. A site can pass all seven and still be named in nothing, usually because nowhere an assistant already reads mentions the business at all.
Questions owners ask.
Are these AI search visibility tools really free?
Yes, and without an email gate. Each one runs in the page and shows what it found. We built them because the checks are not difficult once somebody tells you which ones matter, and a business that cannot see its own setup cannot judge anybody offering to fix it.
What do these tools actually check?
Whether assistants are allowed to read your site, whether the files that describe your business to a machine are present and valid, and whether your pages describe themselves consistently. Together they cover the part of AI visibility that lives on your own website.
Will passing every check put me in AI answers?
No, and anyone saying otherwise is selling something. These checks remove the reasons an assistant cannot use your site. Being named also depends on whether sources an assistant already trusts mention your business, which is work that happens off your own website.
Which one should I run first?
The crawler access check. If assistants are not allowed to open your pages, nothing else on this page matters and no amount of work on the other six will change an answer. It takes a few seconds and rules out the one failure that makes every other effort pointless.
How often should I run them?
After any website change, and otherwise every few months. The checks that break silently are the ones tied to files most people never open again after setup, which is exactly why a quick re-run is worth more than it costs you.
Do I need a paid platform as well?
Not to answer the questions these tools answer. A paid tool earns its place when you need the same questions asked repeatedly over time, across many pages, or tracked against competitors. That is a different problem from finding out where you stand today.
Can I run these on a competitor?
Yes. Everything they read is public, which is the same reason an assistant can read it. Running them against a business that is already being named is a useful control, because it shows you what the setup looks like when it is not the thing holding them back.
Do you store the domains people check?
The checks run against public files and we do not build a list of who looked at what. There is no signup, so there is nothing to attach a domain to in the first place.
Everything passed and I am still not named. What now?
Then the problem is not on your website, which is genuinely good news because it is the harder half to diagnose. What usually remains is that nothing an assistant already trusts mentions your business: directories, review profiles, articles and threads. That is the work, and it happens off your own site.
Why would an agency publish the checks it uses?
Because the alternative is charging a monthly fee to somebody whose problem was one line in a file. The businesses that genuinely need the work are easier to help when they already know what the work is, and the ones who do not need it were never going to stay.
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